Process (Modern Salon), Fall 2016

BY DANA NASATIR THE INVESTMENT COLORISTS AND SALON OWNERS MAKE IN PRODUCTS EDUCATION AND DEVELOPMENT IS SUBSTANTIAL AND THERES NO SHORTAGE OF OPTIONS IN THESE CATEGORIES But the investment guests make in their hair color is just as considerable making service prices solid consultations and client satisfaction equally as important From consultation tips and funding education to conversation points and raising prices we check in with successful colorists on their STRATEGIES TO BUILD AND MAINTAIN A STRONG COLOR BUSINESS Hair Matt Swinney 42 modernsalon com PROCESS

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