Process (Modern Salon), Fall 2016
COLORFUL INVESTMENTS Funding Education With the majority of events and classes taking place in major cities in addition to ticket prices those who dont live nearby have airfare mileage and accommodations to consider These costs can add up to a sizeable expenditure Here are tips on how to manage My service costs allow me to attend academy education one or two times per year Raise your pricing and tell your clients why My clients have been very supportive of my education and they like that they can see the results in a better quality service Lindsey Lea Vanity Junkie Portland Oregon @ lindseyleahair I fi nd education everywhere I can I follow a few great Instagram accounts and I always make sure to sit down and pay attention to their videos and formulas While I was in school I shadowed at a salon for eight hours every week this was free to me and helped so much with cutting foils balayage and trying to fi nd my own groove and way of doing things Bronwen Carberry Fish Hair Salon Victoria BC Canada @ hairbybronwen Matt Swinney global creative director for Lanza and owner of Evolution Hair Studio in Minneapolis says one of the easiest ways to budget for continuing education is to dedicate 10 of every paycheck to use toward education Any time you attend an educational event youre likely to get a high end return on your investment Swinney says Its a solid deal To boost retail sales and promote advanced education among his team Swinney runs retail contests at Evolution oftentimes awarding gift cards to top selling stylists He encourages his team to save these winnings to use toward covering education costs Travel expenses need not be a deal breaker for colorists according to Daniel Rubin Goldwell North American artistic team member and color director at Chicagos Trio Salon To travel economically Rubin suggests Colorists WEIGH IN opting for budget friendly property rentals listed on sites like airbnb com or vrbo com With research and planning someone could stay in New York for less than 100 a night Rubin says As long as you know how to budget these events and experiences can be inexpensive and have maximum impact NOT ALL EDUCATIONAL OPPORTUNITIES NEED TO BE FUNDED BY COLORISTS THEMSELVES In fact a great partnership with a color line can be advantageous as salons can accrue points for purchases and earn complimentary trips to attend academies Goldwell for example offers classes focusing on free form hair color creative color correction and on trend technique Members of Goldwells Salon Alliance Rewards Program can redeem accrued points to attend for free Check with current color brand partners to see if you or your salon are eligible According to recent MODERN SALON research one third of salon professionals arent aware if they have access to education points DANIEL RUBIN As long as you know how to budget these events and experiences can be inexpensive and have maximum impact
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