Process (Modern Salon), Fall 2016

EVENT PREVIEW COLOR FEST 2017 MODERN SALON and Cosmetologists Chicago have announced the dates and a first look at plans for a bigger bolder ColorFest 2017 professional hair color experience ColorFest will return to Americas Beauty Show at McCormick Place in Chicago for the second year with the main hair color education program Monday March 27 2017 from 10 a m to 1 p m This meet up for hair color professionals will take place in a convenient new location near the show floor just turn right at the Starbucks and go down the escalator to enter the ColorFest experience and PROCESS hair color gallery ColorFest will be open to all licensed salon professionals It is presented by MODERN SALON and Cosmetologists Chicago producers of Americas Beauty Show with support from PROCESS 2016 sponsors Visit americasbeautyshow com to register and learn more at modernsalon com process We shaped our content and format based on feedback from MODERN SALONs recent survey of salon professionals asking what they want and need most from color education says Editorial Director Michele Musgrove We also listened 56 modernsalon com PROCESS to our 2016 attendees and PROCESS sponsors and believe all will be thrilled with what weve developed The Experience The fast paced ColorFest workshop will feature industry expert presenters celebrity colorists and top educators with peer to peer roundtable discussions Attendees will have the opportunity before during and after the session to meet and learn more from leading hair color brands in an easy accessible walk about sponsor showcase Attendees can expect a true color festival atmosphere with a dedicated ColorFest registration area and lounge along with a PROCESS sponsored gallery of hair color images experiences resources and giveaways that will be open all three days of ABS The Lineup Headlining presenters and special segments include Butterfly Circus The traveling group of some of todays most followed and well known stylists colorists and independent educators on social media Leading colorist NYC salon owner author and entrepreneur Eva Scrivo will share practical tips and Expanded celebration of hair color experiences education and influencers returns to Chicago color wisdom along with her latest techniques for mastering the art and business of balayage MODERN SALON Editors Alison Alhamed and Maggie Mulhern will emcee the show moderate the interactive roundtables plus host social media surprises impromptu interviews and more Quick tips and live model formula parade from top educators and colorists Your favorite artists from leading brands straight from our PROCESS sponsors and ABS main stages MANY MORE exciting guest presenters and sessions to be revealed in the coming weeks Stay tuned to modernsalon com and americasbeautyshow com for details ColorFest 2017 will offer three packed hours of solid color education followed by plenty of time to take advantage of the wonderful exhibits and products on the Americas Beauty Show floor says Cosmetologists Chicago President Denise Provenzano Along with MODERN SALON we welcome all serious colorists to Chicago to celebrate and experience hair color trends tips business building opportunities and more