Process (Modern Salon), Fall 2016
2016 RESEARCH HAIR COLOR BRANDS EDUCATION SALON PROS DEPEND ON COLOR COMPANIES FOR EDUCATION SUPPORT Stylists and salon owners expect a lot from their hair color brand partners and quality education technical how to and product is a must have in both in person and online options CHOOSING A COLOR COMPANY Two thirds of respondents say availability of good color education is an important consideration when choosing a color company one third of professionals say they would not work with a color company that did not provide education When asked to select three types of education that are most important for color companies to provide the responses are almost identical for both in person and online platforms see charts 1 How to step by step tutorials 2 Product knowledge 3 Trends 4 Inspiration 5 Business 6 Personal Development 7 Promoting Myself Through Social Media slightly ahead of Personal Development when ranking for Online Education Color companies are valued for how to and product education both in person and online 86 86 78 73 54 55 LOYALTY PROGRAMS When asked if points for education are a valuable benefit from color companies stylists and salon owners who knowingly receive points say overwhelmingly that yes they are important with about 40 saying about half or more of the in person education they received from their color brands was paid for with points But a full one third of professionals were not aware if they had access to 0 0 points through their color company or not Renters were less aware owners were more aware THOUGHT When was the last time you checked availability and status of hair color point programs from your current brands and what benefits are offered at different levels 100 90 80 70 60 50 40 30 20 10 0 How tos step by step tutorials Product knowledge Trends 23 24 16 16 13 11 9 10 Inspiration Business In Person Online Personal development Promoting myself through social media Other Source Modern Salon 2016 Educational Research 90 modernsalon com PROCESS
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