Process (Modern Salon), Fall 2016

BRAND BASICS ONLINE colorsmash com HOTLINE 8883065951 FOLLOW ColorsmashHair Our formula allows for creativity without commitment giving stylists another revenue opportunity and their clients a product to play with The bonus of not having to mix the hair color saves you time which means you can fit more clients into your schedule DONYA LITOWITZ Colorsmash Co founder sponsor PROFILES MISSION MESSAGE What education and resources can a salon or solo artist expect to receive immediately and then over the fi rst six months after switching to or adding Colorsmashs products We understand and celebrate individuality and freedom of expression which is why each of our programs are tailor made to suit your salons unique needs We offer retail displays with color swatches customized salon menus shelf talkers and ongoing education on the Colorsmash experience These resources are available to you by simply carrying the brand in your salon In addition to one on one attention we offer a digital customizable training platform in person education how to videos step by step instructional pages style guides weekly emails salon programs and anything you need to help you elevate and maximize the potential of the Colorsmash experience What would most surprise colorists about Colorsmashs color education The ease of use and versatility of Colorsmash has allowed us to create customizable and effi cient education programs that take a fraction of the time of other training presentations Our message is exciting educational impactful and concise Where can professionals fi nd formulas and how tos featuring Colorsmash color Our how to library is constantly expanding We invite you to stay in touch with us on social media and our website for the newest tutorials For an opportunity to be featured please email your work to our team directly at info@ colorsmash com What products or range of color is generating the most buzz heading into fall The versatility of our violet pink and indigo shades makes it easy to create some of the most buzzworthy hair trends for fall 2016 For example with Colorsmash you will be able to recreate the popular mermaidhair With more than 897658 posts on social media this trend isnt going away anytime soon We anticipate variations richer in color and vibrancy for the fall season You and your clients can be on trend and change your color as often as youd like as now you dont have to worry about damage or making a long term commitment What additional key color education initiatives are in the works Our key color education initiatives focus on short impactful education tactics that deliver a strong message in a short period of time We promise we will be mindful of your time you will be inspired educated and entertained all at a fraction of the time of what most education programs take Visit colorsmash com to learn more Other than care for color treated hair how can Colorsmash contribute to a salons retail revenue The small footprint of our retail display allows additional revenue generated from the retail sales of Colorsmash Our suggested price is what you charge for half a single process color service plus the cost of the Colorsmash product allowing the guest to take the leftover product home about the price of a blowout Color swatches on the display reinforce the understanding that this isnt the usual color spray seen in pharmacy and Halloween shops it is a professional product Colorsmash nourishes hair and delivers beautiful color It will have a viral effect Once your clients friends see it they will want to try it and so will their kids parents neighbors you name it With regular brand additions Colorsmash is guaranteed to be a constant revenue generator for your operation 96 modernsalon com PROCESS