Process (Modern Salon), Fall 2017
HAIR INTEGRITY RESEARCH 2017 HEALTHY HAIR IS TRENDING By MICHELE MUSGROVE AS HAIR COLOR SERVICES PRODUCTS AND TECHNOLOGY CONTINUE TO EVOLVE ONE OF THE MOST IMPORTANT TRENDS DRIVING BUSINESS FOR COLORISTS AND SALONS IS THE FOCUS ON THE HEALTH AND INTEGRITY OF HAIR THIS LATEST IN AN EXCLUSIVE SERIES OF STUDIES FROM MODERN SALON SURVEYS SALON COLORISTS OWNERS AND MANAGERS AND MEASURES THEIR ATTITUDES PREFERENCES BEHAVIOR AND CLIENT INSIGHTS ABOUT HAIR COLOR AND HAIR HEALTH Key finding Three fourths of all respondents agree their clients are more interested in the health of their hair than they were two years ago This special PROCESS report on hair integrity also explores Opportunities for salons to improve client satisfaction with hair color and other services related to health and other factors The colorists and clients perceptions on the importance of retail to protect hair color prevent damage and preserve healthy hair The impact of bond builder products and services See page 54 to learn more about PROCESS sponsors and how they are focusing on hair integrity product development education and more FIND MORE PROCESS HAIR COLOR UPDATES AND ANALYSIS Visit modernsalon com process and watch for live presentations from MODERN SALON at key industry events throughout the coming year including ColorFest at Americas Beauty Show on April 30 2018 americasbeautyshow com Contact Publisher Steve Reiss at steve reiss@ bobit com to learn more
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