Process (Modern Salon), Fall 2017
HOW ARE HAIR COLOR AND HAIR HEALTH CHANGING Shifting perceptions realities and opportunities W hats different about the hair color business today compared to two or three years ago Scroll down the Instagram feeds of MODERN SALONs 100 recently named game changing influencers or 840000 plus salon professional followers and the most tempting answer might be to describe the hair color business as more well colorful with vibrant varied and bright fashion shades Its true one of the most visible hair color trends in recent years has been the emergence and evolution of popular bolds and pastels complemented by a cascade of sophisticated color placement techniques rainbow blends and ombre services Balayage hair painting and lightening have also gone to new levels Dig a bit deeper however into the survey of professional hair colorists and salon management that MODERN SALON and our Bobit Business Media research team conducted earlier this year and you learn two compelling facts 1 Gray coverage is still the primary driver of a salons haircolor business regardless of the resulting shade 2 Despite of or perhaps in tandem with all the dramatic shifts and extreme hair color changes clients are requesting it is the health condition and integrity of the hair that matters most So even as the color palette shifts the color motivation stays the same Colorists report a whopping 72 of clients still cite gray coverage as the main reason they want hair color Another 15 seek special services and effects like ombre and 10 are looking to enhance their natural color What has changed over the past two years according to colorists is clients are more interested in the THOUGHT Survey respondents run serious color businesses More than 60 are providing hair color services to more than 60 of all their clients with the average price charged for singleprocess color above 70 And more than three fourths provide a full range of color services from fashion shades to balayage from corrective color to double process highlights glossing and more health of their hair and in healthy products overall with more than one third significantly more interested in healthy hair These findings reflect and reinforce the healthy beauty focus MODERN SALON editors and audiences report as trending across salon segments product categories and consumer demographics COLORISTS SAY CLIENTS ARE MORE INTERESTED IN HEALTHY HAIR AND PRODUCTS FOR HEALTHY HAIR Source MODERN SALON Process Research 2017 Compared to two years ago has client interest in the health of their hair changed Compared to two years ago has client interest in healthy products overall changed Increased significantly Increased slightly Decreased slightly Decreased significantly No change 33 41 25 1 0 Increased significantly Increased slightly Decreased slightly Decreased significantly No change 34 48 18 0 0 modernsalon com PROCESS 49
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