Process (Modern Salon), Fall 2017
2017 RESEARCH MORE COLORISTS ARE INTERESTED IN THE HEALTH OF THEIR CLIENTS HAIR AND IN PRODUCTS FOR HEALTHY HAIR THE CLIENTS PERSPECTIVE Clients trust stylists and colorists to help them be their best That means looking and feeling youthful no gray healthy no damage and fashionable on trend The focus on health and wellness also means they expect salons to deliver services and products with integrity focused factors like quality safety protection and performance In fact colorists say about one third of clients tell them there are certain ingredients or chemicals they dont want as part of their service and most clients more than half perceive bleach ammonia and sulfates as harmful while 36 are also worried about parabens and 9 about fragrance THE COLORISTS PERSPECTIVE Salon professionals too are more interested in healthy hair products and the overall health of their clients hair than they were a few years ago and seven out of 10 believe clients hair is healthier Source MODERN SALON Process Research 2017 than it was But colorists still feel that great looking hair 41 is more important than healthy hair 38 when asked What is the most important thing you provide to your clients But they agree 75 that clients concerns about damaged hair are legitimate and 86 of colorists say damage prevention is their number one healthyhair concern They are also focused on Treatment and repair 56 Hair loss 40 Aging hair 35 To help address these concerns colorists are more interested in products for healthy hair both for services and retail As they explore the new innovations professional salon brands are providing to maintain healthy hair and prevent or help repair damage colorists are successfully prescribing them most stylists 69 report increased sales of retail products Compared to three years ago your interest in protecting or improving the health of your clients hair has Compared to three years ago your interest in products to protect or improve the health of your clients hair has Increased significantly Increased slightly Decreased slightly Decreased significantly No change 48 25 27 0 0 Increased significantly Increased slightly Decreased slightly Decreased significantly No change 50 31 19 0 0 50 modernsalon com PROCESS
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