Process (Modern Salon), Fall 2017

LIGHTING Natural lighting is key a flash creates a glare and makes every piece of frizz stand out To make the most immediate difference in your photos a ring light is an easy relatively inexpensive fix and its exactly what it sounds like a ringshaped light BACKGROUND Successful pages have a signature background poke around @ guy_ tangs or @ butterflyloftsalons pages for inspiration The cleaner the better This helps to add an element of personality to your work Keep the background simple or muted so the focus stays on the subject you dont want to see clutter says Tennessee based bridal stylist Alexandra Pelerossi @ hair_ by_ pelerossi ANGLE If you look at @ modernsalons page most of the work we feature is from the side or the back faces are rarely shown except in the case of some extreme makeovers Not only does this add a human element to the photo but it helps tell the whole story who was this client what was her hair history how did this transformation impact her Dont be afraid to have your client move turn pose lean bend says Pennsylvania based balayage specialist Danielle Hess @ brushedtoblonde Hair can change with even slight movements Go outside and take photos when possible PHOTO Its good to have a mix of stills videos of the process and a before after pic of your work Remembering to capture each of these elements is a good exercise for every client This will not only keep your page interesting but it will also ensure you always have new posts to share Dont ever Photoshop or alter the hair Its fine to blur the background or fix a blemish but dont touch the hair Industry favorite apps for background editing include FaceTune and Snapseed Dont have chipped nail polish or stained clothing in the image as that can be distracting to the overall impact of the look WATERMARK There is a hot debate about whether or not to watermark your images an identifier on images to clarify where it originated We are pro watermark if done in a tasteful way that doesnt distract from the overall image Industry favorite apps to create your own watermark include Phonto WordSwag and iWatermark CAPTION In your captions limit your use of hashtags and tell your audience what you did and how you created your look If youre using professional hair color dont be afraid to share your formulas We love when stylists title their work Rosé all day garden party perfect copper queen Keep the caption concise and include the products and tools you used Use your caption as a call to action so people are compelled to comment and engage with you says Connecticut based blonding specialist Alison Valsamis @ braidedandblonde HASHTAGS Although hashtags are an incredible tool to fi nd new content thats relevant to your interests and improve the visibility of your own posts many users over hashtag and the abuse has prompted Instagram shadowbanning or at least thats the rumor when hashtags become undiscoverable in an eff ort to limit spam y pages and bots Worried youre being shadowbanned Ease up on your hashtagging mix up your list of tags tag locally rhodeislandstylist chicagosalon and be as specifi c as possible only use colormelt if it really is a color melt not just because its a popular tag MODERNSALON Each day in your salon you have the opportunity to transform the way a client looks and feels and MODERN SALON wants to see and share your talent Although we cant physically be in all of your salons we love seeing the incredible makeovers you create every day and thank you for sharing them with us using modernsalon Want to catch our attention and get featured on our page Make sure youre following us and using modernsalon Were always looking for our next featured artist The more you post the more we see you For more inspiration and tips on growing your social media presence go to modernsalon com game changers youll meet 100 influential stylists and see how theyre using Instagram to gain clientele stay inspired connect with pro beauty brands and access limitless education